Monday 30 July 2012

Role of Press Release in Search Engine Reputation Management

First question is that why we are in need to hire any SERM - Search Engine Reputation Management service. So, in answer we can say that, SERM comes in role when a business is seeking to make the positive listing or pushing back any exist negative listing.

Sometimes many leading companies are passing from negative reputation on internet platform.  However, in some case we are not able to remove them as they are published on high PR news or any other high PR threads.

But we can push such listing back to many of SERPs by following few tactics of SERM.
Press Release is the one of the great solutions for pushing back negative listing and building the positive listing. We all know that PR is the way to get the immediate attention on online platform. Apart from just releasing new, it helps to build the positive listing over the negative listing of business.

Why Press Release? In answer we can say only it is the platform where you can get the immediate action within the 24 hours. As its new there are large chances for you to tell about the truth regarding the business.

If you get the stand in High PR with the proper press release then you have the maximum chance to push the negative listing back about many SERPs for long time. Moreover, once the platform come to know the fact about the business then there will be less possibility for negative listing to play its role.

So, Press Release is just one of the ways of SERM. There are many other tactics included under the SERM and in go ahead posts we will familiar our readers with more information concern with the SERM.

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